Bass Pro Seeks to Brand Pyramid with Giant Fish

Bass Pro Seeks to Brand Pyramid with Giant Fish

The giant outdoors retailer has filed an application to place its familiar red and yellow sign, complete with giant fish, on each facet of the Pyramid. The signs will be unavoidable, just like the opinions of those who have to look at them.
MEMPHIS, TN (abc24.com) - Imagine looking out your window and seeing a giant fish, more than sixty feet tall, every day. If you live or work near downtown Memphis, that could be your new reality if Bass Pro has its way.

The giant outdoors retailer has filed an application to place its familiar red and yellow sign, complete with giant fish, on each facet of the Pyramid. The signs will be unavoidable, just like the opinions of those who have to look at them.

“I think they actually look pretty good to me,” Cuile Chen of Memphis told abc24.com, when shown pictures of the proposed signs and how they would look on the sides of the Pyramid.

“I don’t think they’re any more hideous than some of the other signs in town.” laughed Venus Austin, who owns Epiphany Salon, across the street from the Pyramid.

Bass Pro has filed an application to mount one on every side of the Pyramid; each is ninety feet wide and sixty-six feet high.

“I think it’s good because people can see it over the bridge,” Chen said.

While that may be a good point for attracting business, for those who live downtown it's a minus.

“My front porch looks directly at the Pyramid,” said Susan Patton, who lives on Mud Island. “I’m a little taken aback at how big it is. This is kind of what I was hoping they wouldn’t do.”

A look out the decks of the new Rivertown Development on Mud Island presents a great perspective of how “in your face” the signs will be; they’re right there.

“It’s questionable if it is going to be an eyesore or not,” said Jennifer Payne, “a big yellow sign with a fish on it – it’s not what I would say is attractive or pretty.”

Payne lives in Orange Mound, but even if she lived downtown, she’d give the signs a break.

“I’d have to say it’s easily something you could get over.” Payne told abc24.com.

Most people agreed.

“I think it’s going to look good,” said 11-year-old Isabel Bravo, “I think it’s going to be a really good place for all my friends.”

The key phrase, of course, is ‘nearly’ everyone agreed.

“Maybe on the street,” said Patton, “some kind of advertising sign; but not on the building.”

But Maggie Madsen, Isabel’s mother, said what’s going to be inside the Pyramid will be over the top, so the outside may as well match.
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