Overton Square Gains More Foot Traffic Through Revitalization Process

Overton Square Gains More Foot Traffic Through Revitalization Process

Overton Square is known as the stepchild to Beale Street. However with more restaurants and businesses opening in the Midtown hot spot, there's more foot traffic.
MEMPHIS, TN (localmemphis.com) - "It's very important to us to be a part of everything that's going on. Not just the revitalization of Overton Square but for Memphis in general," said Brown Burch of Chiwawa.

Known for their famous hotdogs and tacos, Chiwawa's is one of the latest restaurants to open in Overton Square. Burch says he's happy to be a part of a district focused on bringing life back to Midtown.

Redevelopment studies started in 2010 with Loeb Properties. Fast forward three years later, there are new bike lanes, more restaurants, and pedestrian activity.

"It has the atmosphere that would draw the right kind of people, original Memphians and then the seekers that want to know what Memphis is all about," said Memphis native Lee Stone.

This entertainment district declined once Beale Street opened back in the 1980's. Now the area has five theaters with attendance of more than 230,000 people. With a demand for a place to park, a new parking garage is scheduled to be finished around September.

Repaving and landscaping is also in the works. The Memphis Pizza Cafe has been on the Madison strip for 20 plus years. Employees say change is good.

"This is great. It's in a destination area. We're trying to get like Beale Street. In Midtown we've been getting a lot of new foot traffic coming in. It's been very nice," said Matt Cardot.

While being re-developed, dozens of open spaces still sit empty at Overton Square. Nearby businesses owners say they hope more retail will come in to help revive the entertainment district.
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