Southern Heritage Classic More Than A Game, It Is An Experience

Southern Heritage Classic More Than A Game, It Is An Experience

Year in and year out the Southern Heritage Classic packs the 61,000 seat Liberty Bowl. But the game that has the JSU Tigers taking on the TSU Tigers is much more than a game. It's an experience.
MEMPHIS, TN (localmemphis.com) - Year in and year out the Southern Heritage Classic packs the 61,000 seat Liberty Bowl. But the game that has the JSU Tigers taking on the TSU Tigers is much more than a game. It's an experience.

"It's going to be a lot of fun. Very few events that pack so much into three days," Southern Heritage Classic Founder Fred Jones. "We’ve got the full package."

Included in that package is the ever popular fashion show, parade, and of course some of the biggest names in music. Names like Charlie Wilson, Fantasia, Men of Soul, Howard Hewett, Peabo Bryson, and Jeffrey Osborn.

The Classic, now in its 24th year, almost didn't happen.

Jones said when he approached the president of Tennessee State more than two decades ago and told him he wanted to produce an event in Memphis, TSU's president wasn't convinced Jones could do it.

"He said you sure you can pull this off and I said I think so," Jones said.

He said the challenge in year one was no one was sure what The Classic was going to be.

The Classic is not only good for both teams, who each get $325,000 for playing in the game, it's great for Memphis.

"It will generate $21 million dollars over the weekend," Jones said.

Jones said next year, when The Classic celebrates 25 years, will be huge. Planning has already started.

As for this year, tickets are still available.
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