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Memphis News & Weather | Memphis, TN | WATN - localmemphis.com

95% of consumers to do majority of Christmas shopping online

According to a new study, 95% of Americans will do a majority of their Christmas shopping online this year.

According to a new study, 95% of Americans will do a majority of their Christmas shopping online this year.

The survey by Leanplum,  a business analytics firm, says that younger Americans lead the trend. About 16% of them will only do their shopping online. 80% of respondents said they’ll shop on their mobile phones.

Three-quarters of shoppers find it helpful to receive emails from retailers regarding deals and promotions.