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Memphis News & Weather | Memphis, TN | WATN - localmemphis.com

General Mills is selling a $13 box of cereal

General Mills announced Tuesday that it will soon introduce a super-healthy, but very expensive, new cereal called Morning Summit.

General Mills announced Tuesday that it will soon introduce a super-healthy, but very expensive, new cereal called Morning Summit.

The new cereal includes a variety of healthful ingredients, including dried cherries and cranberries, pumpkin seeds, and almonds. It even contains organic coconut oil.

It will sell for $13 for a regular box. The average price of a box of cereal is just over $3.