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Memphis News & Weather | Memphis, TN | WATN - localmemphis.com

Kroger debuts new logo and slogan

Kroger is modernizing its brand. The 136-year-old grocery chain debuted its new logo and slogan Wednesday.

Kroger is modernizing its brand. The 136-year-old grocery chain debuted its new logo and slogan Wednesday.

The logo ditches the blue circle, utilizes a different font, and features the new slogan, “Fresh for Everyone.” Its old slogan was “Right store, right price.”

Other changes it has implemented recently in an effort to modernize include lowering prices, increasing digital shopping initiatives, and launching direct home delivery services.