Toys-R-Us kids, the once mighty toy retailer, is making a comeback.
Toys-R-Us is opening its first brick and mortar store since declaring bankruptcy and shuttering them all last year. Just don’t expect the massive warehouse-sized toy universe the retailer was once well known for.
Toys-R-Us says its new store is a “highly experiential small-format retail space.” It opened Wednesday at the Westfield Garden State Plaza in Paramus, New Jersey. A second location is expected soon at The Galleria in Houston.
Toys-R-Us also operates an e-commerce site, but it redirects shoppers to target.com when they are ready to make a purchase.