x

Memphis News & Weather | Memphis, TN | WATN - localmemphis.com

Toys R Us is relaunching its brick-and-mortar business with a new, smaller store

Toys-R-Us is opening its first brick and mortar store since declaring bankruptcy and shuttering them all last year.

Toys-R-Us kids, the once mighty toy retailer, is making a comeback.

Toys-R-Us is opening its first brick and mortar store since declaring bankruptcy and shuttering them all last year. Just don’t expect the massive warehouse-sized toy universe the retailer was once well known for. 

Toys-R-Us says its new store is a “highly experiential small-format retail space.”  It opened Wednesday at the Westfield Garden State Plaza in Paramus, New Jersey. A second location is expected soon at The Galleria in Houston. 

Toys-R-Us also operates an e-commerce site, but it redirects shoppers to target.com when they are ready to make a purchase.