While most people have their sights set on their Labor Day picnic plans, some have jumped head-first into fall.
Starbucks has seemingly tried to force fall on its customers early, as its iconic pumpkin spice latte returned to menus earlier than ever this week.
But despite its devout following and divisive timing, data suggests that the pumpkin spice craze may be cooling off nationwide.
Data collected by The Daring Kitchen tracked more than 10,000 tweets about the pumpkin spice latte this year. That's 10 times less than last year's Twitter frenzy about the drink.
Still, state rankings of pumpkin spice popularity based on geotagged Twitter data say Ohioans are still fondly sipping the PSL. According to those numbers, Ohio ranked fifth in the U.S. Minnesota ranked first, followed by Colorado and Kansas.
Other brands have jumped on the pumpkin spice bandwagon, such as pumpkin spice Spam, which is an actual thing.