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Memphis News & Weather | Memphis, TN | WATN - localmemphis.com

Looking for love online? Many companies are tracking your moves

MEMPHIS, Tenn. (localmemphis.com) – Friday is Valentine’s Day, and every day, there are millions of people looking for love. But looking for love is...

MEMPHIS, Tenn. (localmemphis.com) – Friday is Valentine’s Day, and every day, there are millions of people looking for love.

But looking for love is way different than what past generationsare used to.

Although you think your search for love on Tinder, OK Cupid, or Bumbleis private, those awkward messages between you and your match aren’t justbetween the two of you.

We all know looking for love has changed in this dayand age. But it turns out, trying to find a date online is not as private asyou might think. So who is watching your awkward messages on Tinder? Marcelino Benitois connectingthe dots.

According to Vox, some of the biggest brands out thereare tracking your every move on dating sites. We are talking Facebook, Google, andAmazon. These trackers aren’t necessarily voyeurs: in a lot of cases they justwant to know more about you to sell you stuff.

So which dating sites have the most trackers?

According to the report, Match.com topped the listwith 36 companies gathering data on its site, followed by OK Cupid and Ourtime.

Google says it is not using sensitive data from thesedata sites. It’s tracking users to help make the websites work better. Match, whichowns some of the biggest names in dating – like Tinder and OK Cupid – says itdoes not sell any user information.