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Jackson State University's Sonic Boom of the South one of 2 HBCU bands featured in 'Halftime Game' commercial

Jackson State University's Sonic Boom of the South and Florida A&M University's Marching 100 are highlighted in a 60-second spot called "The Halftime Game."

JACKSON, Miss — Marching bands from two historically Black universities are being featured in a new PepsiCo TV commercial. 

Jackson State University's Sonic Boom of the South and Florida A&M University's Marching 100 are highlighted in a 60-second spot called "The Halftime Game."

The ad runs Saturday on ESPN 2 during the Southwestern Athletic Conference championship game. It will air across SWAC media, including on ABC, during the Celebration Bowl on Dec. 18. 

PepsiCo says the $3 million ad is part of a more than $570 million commitment by the company the next five years for its "Racial Equality Journey" announced in 2020.

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