MEMPHIS, Tenn. (localmemphis.com) – Shelby County is targeting young people in the opioid crisis and taking a stand against children using opioid-laced cough syrup.
The “Kick the Cup” campaign was unveiled Wednesday designed to address the dangers of drinking and abusing medicines containing codeine.
Organizers say those drinks have been popularized by some rap artists, and often goes by street names “dirty sprite,” “purple drank,” “sizzurp,” and “lean.” Officials warn it is highly addictive and can lead to overdose and even death.
“We want young people to understand this is an opioid. This can lead to opioid addiction and all the consequences of opioid addiction,” says Shelby County Health Department Director Dr. Alisa Haushalter. “But more importantly we want young people to understand they have a voice in help for their community and we want them to be actively engaged.”
The campaign, spearheaded by the county health department, will be wrapped around MATA buses and a social media contest to help educate young people.